Aspatore Books: Goals for Successful Marketing Executives: Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals (Inside the Minds)

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Goals for Successful Marketing Executives: Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals (Inside the Minds)

Author: Multiple Authors
Published Month: Dec 2006
Media: Paper
Length: 128 pages
ISBN: 9781596226289
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Description

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Diane Adams, Vice President, Sales and Marketing, K’NEX Industries - "Know the Consumer, Know Your Customer’s Strategy, and Motivate Your Team"

2. Stephanie Solakian Goldstein, Chief Marketing Officer, Wilmer Cutler Pickering Hale and Dorr LLP - "Marketing at a Law Firm"

3. Nancy L. Grden, Executive Vice President and Chief Marketing Officer, AMERIGROUP Corporation - "Marketing and Product Development—Customers, Not Key Chains"

4. Laurin McCracken, AIA, Chief Marketing Officer, Carter & Burgess Inc. - "The Service Marketing Perspective"

5. Carine Strom Clark, Vice President, Marketing, Altiris - "Marketing: The Best Job in the Company"

6. Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Graphic Communications Group, Eastman Kodak Company - "Keeping the Promises You Make"

7. Marilou Barsam, Senior Vice President, Client and Corporate Marketing, TechTarget - "Anticipating the Ever-Changing Marketing Landscape"

8. Jim Adams, Executive Director, Marketing and Bon Vivant, Chipotle Mexican Grill - "Establishing Clear Goals and Objectives"

9. Ajay Malhotra, Senior Vice President, Marketing, Cadence Design Systems - "A Perspective from the Electronics Industry"

10. Anne Marie Miller, Senior Vice President, Corporate Sales, CMP Technology - "Aligning Your Vision with Corporate Goals"

11. Matthew Dent, Vice President, Corporate Development, Marketing, and Strategy, Buffalo Rock Beverages & Food Services - "Seeing Things from All Perspectives"

12. Paula Barron, Senior Vice President and Chief Marketing Officer, Leesport Financial - "Lighting the Fire within Your Team"