Aspatore Books: Advertising and Marketing Law Client Strategies: Leading Lawyers on Case Strategies, Exceeding Client Expectations, and Avoiding Litgation (Inside the Minds)

		Publisher of Business & Legal Books, Journals, Reports and More

View Shopping Cart


	Or Search By: Venture Capital \| Legal \| Business/Management \| All Titles

Advertising and Marketing Law Client Strategies: Leading Lawyers on Case Strategies, Exceeding Client Expectations, and Avoiding Litgation (Inside the Minds)

Author: Multiple Authors
Published Month: Jul 2007
Media: Paperback
Length: 224 pages
ISBN: 9781596227989
Buy Me!

Description

Advertising and Marketing Law Client Strategies is an authoritative, insider’s perspective on best practices for successfully representing a client in an advertising and marketing law dispute. Featuring partners and chairs from some of the nation’s leading law firms, these experts guide the reader through the legal landscape of this ever-evolving industry. These top lawyers discuss the importance of understanding a client’s goals and motivations, establishing a positive client/attorney relationship, implementing a proper strategy, and proactively preventing legal disputes. From developing and implementing a proper compliance program to understanding the Lanham Act and working with the Federal Trade Commission, these lawyers offer strategies for hedging risks and avoiding litigation. Additionally these leaders reveal their strategies for planning defensively, keeping abreast of change, finding creative solutions, and avoiding common mistakes. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as these experienced lawyers offer up their thoughts around the keys to success within this dynamic and fast-paced area of law.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Christopher Cole, Partner, Manatt, Phelps & Phillips LLP – “Aligning Advice with the Client’s Business Strategy”

2. Thomas M. Hughes, Partner, Hunton & Williams – “Helping Clients Bulletproof Their Advertising”

3. Jill P. Meyer, Partner and Susan Grogan Faller, Member, Frost Brown Todd LLC – “From Beginning to End, the Importance of Being a Team”

4. Amie Peele Carter, Partner; Leader of Trademark, Copyright and eCommerce Practice Group, Baker & Daniels LLP – “How to Make the Most of Your Advertising Budget”

5. Elizabeth D. Gobeil, Partner, Thompson Hine LLP – “Practical Insights into Advising Pharmaceutical and Device Clients in Advertising”

6. Elizabeth A. DeConti, Esq., Partner, Gray Robinson PA – “Special Issues Related to the Advertising and Marketing of Regulated Products”

7. Judith Rinearson, Partner, Bryan Cave LLP – “Launching an Emerging Payment Product: the Difficulties of Addressing Legal Issues in an Uncertain Environment”

8. Cheryl A. Falvey, Partner, Akin Gump Strauss Hauer & Feld LLP – “Tight Teamwork for Successful Promotions”

9. Kraig L. Marini Baker, Partner, Davis Wright Tremaine LLP – “Concerns for Today’s Advertisers”

10. Michael D. Hobbs, Partner, Troutman Sanders LLP – “Getting to Know the Client: Personalizing Strategies”

Appendices Include:

Appendix A: Reported Decisions 1995-2005
Appendix B: Federal Trade Commission Policy Statement on Deception
Appendix C: Federal Trade Commission Statement Regarding Advertising Substantiation
Appendix D: Federal Trade Commission Statement of Policy Regarding Comparative Advertising
Appendix E: Federal Trade Commission Guides for the Use of Environmental Marketing Claims
Appendix F: Advertising Checklist: Preliminary Issues to Consider When Launching a New Ad Campaign
Appendix G: Copyright Assignment