Aspatore Books: Public Relations and Advertising Leadership Strategies for the UK: Industry Leaders on Maintaining an Edge, Attaining a Global Reach, and Achieving Best Practices for Media Relations (Inside the Minds)

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Public Relations and Advertising Leadership Strategies for the UK: Industry Leaders on Maintaining an Edge, Attaining a Global Reach, and Achieving Best Practices for Media Relations (Inside the Minds)

Author: Multiple Authors
Published Month: Sept 2007
Media: Paperback
Length: 104 pages
ISBN: 9781596228320
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Description

Public Relations and Advertising Leadership Strategies for the UK is an authoritative, insider’s perspective on the key strategies for success in marketing and communications media in the United Kingdom. Featuring presidents and CEOs representing some of the UK’s leading PR firms and advertising agencies, this book provides a broad, yet comprehensive overview of the similarities and differences in UK advertising and PR in comparison to the United States. Discussing the effects of technology, new media, and global reach on the industry, the authors articulate the finer points of getting the consumer’s attention in a crowded marketplace. From using innovative campaigns to illicit public response to integrating communications efforts and offering specialized services, these authorities offer practical and adaptable strategies for staying on top of an industry that never stands still. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts offer an insider’s glimpse into this forward-thinking industry.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Tim Dyson, Chief Executive Officer, Next Fifteen Communications Group PLC - "Building the Right Team"

2. Susan Jane Charles, Chief Executive Officer, Northbank Communications Ltd. - "Reputation and Relationships: Key Factors in Success"

3. Richard French, Managing Partner, Crayon - "Identifying and Responding to Opportunity"

4. Neville Upton, Chief Executive Officer, The Listening Co. - "Understanding and Flexibility: The Heart of It All"

5. Mike Colling, Managing Director/Chief Executive Officer, Mike Colling and Company - "Differentiate or Die"

6. Mark Borkowski, Agency Head, Borkowski - "Truly Making a Difference"

7. James Murphy, Chief Executive Officer, RKCR/Y&R - "Facing the Future"

8. Don Elgie, Group Chief Executive, Creston PLC - "Building a Marketing Services Group Relevant to the Twenty-First-Century Client"

9.Amanda Phillips, Chief Executive, Proximity London - "Putting People First"