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Advertising and Marketing Law Client Strategies: Leading Lawyers on Case Strategies, Exceeding Client Expectations, and Avoiding Litgation (Inside the Minds)

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Advertising and Marketing Litigation Best Practices: Leading Lawyers on Preventing Conflicts, Mitigating Risks, and Deciding When to Settle vs. Litigate (Inside the Minds)

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Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)

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Best Practices for Marketing Lawyers: Leading Marketing Executives on Identifying Firm Objectives, Working with Attorneys, and Developing Marketing Campaigns

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Branding Best Practices: Leading Marketing Executives on Establishing a Vision, Benchmarking Progress, and Maintaining an Edge in the Marketplace (Inside the Minds)

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Capitalizing on Marketing Trends, 2010 ed.: Leading CMOs on Analyzing Recent Trends, Catering to Customer Needs, and Adjusting Your Business to the Economic Climate (Inside the Minds)

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Implementing a Successful Marketing Strategy: Leading CMOs on Budgeting, Media Allocation, and Achieving a Successful Return on Investment (Inside the Minds)

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Improving Marketing Performance: Leading CMOs on Knowing Your Customer, Supporting Strategic Goals, and Embracing Competition (Inside the Minds)

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Leveraging Marketing Innovation for Optimal Results: Leading CMOs on Distinguishing Your Brand, Discovering the Next Big Idea, and Using Partnerships to Expand Your Business (Inside the Minds)

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Marketing Benchmarks for Success: Top Marketing Executives on Setting Goals, Analyzing Return on Investments, and Impacting the Bottom Line (Inside the Minds)

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Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside The Minds)

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The First-Year CMO: Leading CMOs on Understanding the Company, Evaluating Current Campaigns, and Instituting Best Practices (Inside the Minds)

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The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

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Updating Your Company's Marketing Strategy: Leading CMOs on Examining the Effectiveness of Current Campaigns, Implementing New Initiatives, and Ensuring Alignment with Corporate Objectives (Inside the Minds)

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