For the last 20 years, Aspatore Ventures has been starting and running companies at all sizes and stages of growth.

Through our successes and (many) failures, we’ve developed playbooks on the synergies that can be achieved by developing multiple companies at the same time

Our Story

At Aspatore Ventures, we come up with hundreds of business ideas, self-funding and launching a select group of new companies every year from our headquarters in Marin County, California.

By starting and running multiple companies at the same time, we are able to achieve efficiencies in both learning and resource allocation that give us a greater chance at finding product-market fit for our ventures.


Our Current Companies

AdvisoryCloud, currently the largest Aspatore Ventures company, provides professionals the platform, exposure and tools to monetize their knowledge as an advisor. AdvisoryCloud has been named twice to the Inc. 5000 and the Top 50 Fastest Growing Private Companies in San Francisco.

WonderDads develops products and services that help busy Dads embrace their kid’s childhood years. Join the thousands of Dads that have saved and planned over 12,436 Dad-Kids trips, experiences, and memories in their WonderDads Digital Planners.

Our newest company, ParentFile, is an online account filled with tools and resources that enable you to be proactive in helping your parents when they reach age 65+.

Our Exits

Aspatore Books (acquired by Thomson Reuters) was the first business book publisher to focus exclusively on active C-Level executives as authors, publishing over 4,000 top executives and becoming one of the five largest business book publishers in the world in a nine year period.

ExecSense (acquired by the Financial Times, a division of Pearson), brought eLearning to executives in a webinar format, and set the precedent for professionals paying for webinars as a highly targeted and time efficient e-learning tool.

Our Past & Future

Aspatore Ventures has thrived on developing new business models, products, and services across a range of industries. We look forward to continuing to innovate and launching new startups around the exciting wave of disruptive technologies and trends that are sure to be on the horizon in the near future and enable executives to succeed in new and innovative ways.

Aspatore Ventures was founded in 1999 by Jonathan Aspatore, a serial entrepreneur based in Marin County, California.

We Build Companies…From Our Airplane Hangar in Marin County, California

We Conduct Monthly Off-Sites, Countless Brainstorming Sessions & Endless Business Model Iterations… All To Develop a Select Handful of New Companies That We Launch Every Year

Jonathan Aspatore

Jonathan Aspatore

Aspatore Ventures Founder & CEO

Jonathan is the Founder and CEO of Aspatore Ventures, and for the last 20 years has been a serial entrepreneur who is passionate about starting and scaling new companies.

Jonathan’s primary role at Aspatore Ventures is to conceive new company ideas, create an initial business model, then hand off the “game plan” to an entrepreneur that he mentors to test the viability of the business and scale it in the marketplace. Jonathan also then guides the entrepreneurs and management teams of existing Aspatore Ventures companies throughout the life cycles of the businesses, while they run the day-to-day operations of the companies.

Jonathan advises and sits on the boards of several companies, ranging from startups to Fortune 500 companies. He has authored seven books on entrepreneurship, and most recently authored a book on (attempting to achieve) work-life balance as a Dad (The WonderDads Way). He is an avid tennis player and an Assistant Tennis Coach for St. Mary’s College. Jonathan is a graduate of the University of Pennsylvania.

Keri Ribardiere

Keri Ribardiere

Chief Growth Officer

Keri Ribardiere is the Chief Growth Officer for Aspatore Ventures and currently oversees growth for WonderDads, ParentFile and several other beta companies in various phases of development. Since joining Aspatore Ventures in 2012, she has played pivotal roles with existing portfolio companies and helped shape strategic as well as operational playbooks. Keri has previously worked with numerous business to consumer companies, including The Orange County Register and The Walt Disney Company. Keri attended Cal State Long Beach and has her Bachelor’s in Business Administration.

Lehua Stuart

Lehua Stuart

Chief People Officer

Lehua Stuart is the Chief People Officer for Aspatore Ventures and currently oversees hiring, resource allocation and strategic planning for all our portfolio companies. Lehua is redefining how human resources can help grow companies at all stages of their evolution by empowering others to achieve objectives and developing a culture where employees feel ownership in what they do. Previously, Lehua has had leadership positions at the Starwood Hotels & Resorts, the Four Seasons Resort Maui, and various other companies.

John E. Green

John E. Green

Chief Financial Officer

John is the CFO of Aspatore Ventures, and plays a key financial and operational role with all of the Aspatore Ventures companies. He combine a compelling blend of accounting and finance management experience with highly developed performance and sales optimization capabilities. John is extremely adaptable with proven success in intense and demanding environments experiencing rapid change, business expansion, internal growth and acquisition and divestiture. Drive impressive cost savings in logistics, cycle-time, inventory, and resources. John has his MS from Northeastern University, his BS from Pepperdine University, and his MBA from University of Southern California.

Aspatore Ventures is Hiring!

Interested in joining one of our companies, or being an entrepreneur-in-residence and heading up one of our new beta companies? Please use the contact form below and tell us about your background and what makes you a unique candidate.

5 + 7 =

Aspatore Ventures, Inc.

Hangar 7, Hamilton Landing
Novato, CA 94949

To contact a specific Aspatore Ventures company or an employee of an Aspatore Ventures company, please visit the web site for that specific company.